Webinar | Using Longitudinal RWD to Boost Activation Along the Patient Journey
Using longitudinal RWD to boost activation along the patient journey
People now play a more active role in their own health—but too often don’t know about relevant care and resources. Relying on traditional data and segmentation means healthcare companies lack critical insights to engage the right patients at the right time in clinically meaningful ways. Using real-world data, you can reach, understand, and activate patients in a way that improves both care and resource optimization.
Learn how companies harness longitudinal real-world data to:
- Fill in gaps about people’s everyday health missed by traditional data and episodic claims and EHR
- Build comprehensive patient journeys and more nuanced segments
- Engage and activate the right individuals to help them and their healthcare providers better detect symptoms, prompt earlier diagnoses, inform treatment decisions, and improve adherence
Speakers
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Related Therapeutic Areas:
- Autoimmune
- Cardiovascular
- Chronic Pain
- Gastrointestinal
- Mental Health
- Metabolic & Endocrine
- Neurology
- Oncology
- Respiratory
- Sleep Disorders
- Vaccines & Infectious Disease
- Women's Health
What we’ve been up to
Bertina Yen, Evidation's Senior Vice President of People & Community
Bertina Yen is Evidation's Senior Vice President of People & Community, where she is responsible for the end-to-end employee experience and building a community that supports everyone's ability to show up as their authentic selves and perform their best work. Prior to joining Evidation, Bertina served as EVP overseeing clinical teams, product management, marketing, and product development at Zynx Health, driving development of evidence-based clinical decision support solutions that improve health and financial outcomes.
Bertina received her BAS from Stanford, then completed her MD and residency in internal medicine at UC San Diego. She also holds an MPH in health services administration from UCLA.
Bertina is the resident DJ at Evidation and sources the music that is played during the All-Employee Meetings. Outside of work, she enjoys hiking, traveling, and watching anything with a live audience (sporting events, plays, movies). She also starts every morning by completing at least one crossword puzzle!
Connect with Bertina here