Increasing treatment rates with co-created patient engagement
Challenge
Evaluating the effectiveness of using digital interventions to increase flu vaccination rates among individuals with type 2 diabetes—a demographic at high risk for flu complications, yet comparatively low vaccination rates.
Approach
We rapidly recruited over 10,400 Evidation community members to a digital program providing vaccination education; ~50% were individuals with self-reported type 1 or 2 diabetes.
Over six months, we engaged participants through ads, educational content, incentives, surveys, and calls to action. As part of the message testing, different participant segments received a mix of content that promoted flu vaccinations more generally and content that focused on diabetes and the flu (e.g., risks specific to diabetes management), while some participants received no flu content at all.
We measured which engagement strategies most effectively drove individuals to get vaccinated. Follow-up surveys were sent to participants to identify those who reported vaccinations.
Results
Up to 2x increase in vaccination rates for participants who engaged with customized diabetes campaign vs. those who engaged with generic messaging.
Identified messages, content, and other tactics that most effectively drive high-risk individuals to schedule vaccinations.
The pharmaceutical team received data-driven insights to expand vaccination programs on a larger scale.