Webinar | Creating a Complete View of Dermatology Care

Creating a Complete View of Dermatology Care to Strengthen Brand and Portfolio Decisions to Drive Competitive Advantage

Dermatology is one of the most consumer-influenced and commercially competitive areas in healthcare. For companies developing therapeutics in this space, prescription and claims data provide only a partial view of the full care experience, leaving critical gaps in how disease is experienced, managed, treated, and responded to in the real world.

By connecting directly with individuals over time, a longitudinal, multimodal data approach can more fully characterize dermatologic conditions as they evolve. This includes integrating clinical data with data captured directly from individuals: imaging, patient-reported symptoms and experience, prescription use, healthcare utilization, and real-time treatment and condition changes.

This session explores how this integrated model can sharpen brand positioning, clarify unmet need, and strengthen lifecycle and access strategy in competitive dermatology markets.

Watch the webinar here

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Thanks to everyone who took the time to meet with us in San Francisco at this year’s J.P. Morgan Annual Conference and its surrounding events. Our team looks forward to staying in touch and helping you produce better health outcomes in 2023!

Get to know your Evidation team

Bertina Yen, Evidation's Senior Vice President of People & Community
Bertina Yen is Evidation's Senior Vice President of People & Community, where she is responsible for the end-to-end employee experience and building a community that supports everyone's ability to show up as their authentic selves and perform their best work. Prior to joining Evidation, Bertina served as EVP overseeing clinical teams, product management, marketing, and product development at Zynx Health, driving development of evidence-based clinical decision support solutions that improve health and financial outcomes.

Bertina received her BAS from Stanford, then completed her MD and residency in internal medicine at UC San Diego. She also holds an MPH in health services administration from UCLA.

Bertina is the resident DJ at Evidation and sources the music that is played during the All-Employee Meetings. Outside of work, she enjoys hiking, traveling, and watching anything with a live audience (sporting events, plays, movies). She also starts every morning by completing at least one crossword puzzle!

Connect with Bertina here

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Creating a Complete View of Dermatology Care to Strengthen Brand and Portfolio Decisions to Drive Competitive Advantage

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Related Therapeutic Areas

Dermatology
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