Webinar | Reasons Why the Right People Aren't Joining Your Trials
5 reasons why the right people aren't joining your trials
Determining the most effective locations and formats to get your clinical trial in front of willing, eligible participants can seem like a daunting task. This is especially true in the context of limited budgets, constrained timelines, and greater focus on reaching a more representative population. What is the most efficient way to introduce more targeted recruitment approaches within this context?
In this webinar, our Senior Director of Product and Portfolio Strategy, Abby Levine, discusses the survey results from Evidation’s highly engaged, online member community and insights based on Evidation’s 10+ years of experience in research recruitment, revealing several common reasons why people have not participated in clinical trials. In addition, Abby touches on:
- Recruitment strategies that meet people where they are, driving engagement from the beginning
- Alternate recruitment methods that hone in on the health events of interest
- How sponsors can precisely target potentially eligible participants
Related work
- Evidation Launches Temporal Proteomics Platform to Power Autoimmune Research (January 8, 2026)
- Evidation Shares Insights on Real-World GLP-1 Dosing Behaviors from Over 60,000 Individuals (December 16, 2025)
- Evidation Appoints Dr. Ghazanfar Khan as Chief Medical Officer (December 2, 2025)
Have questions?
Contact us via our website.
Evidation and the Duke Big Ideas Lab have announced a partnership that aims to find ways to both increase representation of underserved populations and improve adherence among all participants in digital health studies.
The organizations are working together to build an analytic structure that will be available to other digital health researchers, helping to better predict study participation, adherence, and retention. Click below to read more about the project, led by Iredia M. Olaye, PhD, MSc, MHA, of Covered By Group and Evidation, in HealthLeaders.
Upcoming events
Thanks to everyone who took the time to meet with us in San Francisco at this year’s J.P. Morgan Annual Conference and its surrounding events. Our team looks forward to staying in touch and helping you produce better health outcomes in 2023!
Get to know your Evidation team
Bertina Yen, Evidation's Senior Vice President of People & Community
Bertina Yen is Evidation's Senior Vice President of People & Community, where she is responsible for the end-to-end employee experience and building a community that supports everyone's ability to show up as their authentic selves and perform their best work. Prior to joining Evidation, Bertina served as EVP overseeing clinical teams, product management, marketing, and product development at Zynx Health, driving development of evidence-based clinical decision support solutions that improve health and financial outcomes.
Bertina received her BAS from Stanford, then completed her MD and residency in internal medicine at UC San Diego. She also holds an MPH in health services administration from UCLA.
Bertina is the resident DJ at Evidation and sources the music that is played during the All-Employee Meetings. Outside of work, she enjoys hiking, traveling, and watching anything with a live audience (sporting events, plays, movies). She also starts every morning by completing at least one crossword puzzle!
Connect with Bertina here.