Evidation | 5 keys to high patient engagement in real-world research
5 keys to high participant engagement in real-world research
The shift in healthcare towards value-based care with patients at the center has heightened the demand to understand and measure health, experiences, and outcomes in patients’ daily lives.
Utilizing digitally-powered, direct-to-participant research platforms, along with passive data collection from consumer and clinical devices, offers researchers a unique opportunity to bridge the gaps left by traditional methods like claims data and EHRs.
In this report, you’ll learn:
- How to design research that aligns with people's routines, priorities, and motivations
- Actionable recommendations to reduce participant burden
- Strategies for two-way involvement that create valuable research experiences
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Thanks to everyone who took the time to meet with us in San Francisco at this year’s J.P. Morgan Annual Conference and its surrounding events. Our team looks forward to staying in touch and helping you produce better health outcomes in 2023!
Get to know your Evidation team
Bertina Yen, Evidation's Senior Vice President of People & Community
Bertina Yen is Evidation's Senior Vice President of People & Community, where she is responsible for the end-to-end employee experience and building a community that supports everyone's ability to show up as their authentic selves and perform their best work.
Prior to joining Evidation, Bertina served as EVP overseeing clinical teams, product management, marketing, and product development at Zynx Health, driving development of evidence-based clinical decision support solutions that improve health and financial outcomes.
Bertina received her BAS from Stanford, then completed her MD and residency in internal medicine at UC San Diego. She also holds an MPH in health services administration from UCLA.
Bertina is the resident DJ at Evidation and sources the music that is played during the All-Employee Meetings. Outside of work, she enjoys hiking, traveling, and watching anything with a live audience (sporting events, plays, movies). She also starts every morning by completing at least one crossword puzzle!
Connect with Bertina here.
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