Dermatology Experience in the Real World

Why Treatment Patterns and Individual Experience Are Difficult to Understand in Dermatology

Understand how dermatologic conditions progress, how individuals manage symptoms, and how treatment decisions are made across clinical care, consumer health, and self-directed pathways in the real world.

Dermatologic treatment patterns and behavior are not well understood

Dermatologic conditions are often managed across both clinical and consumer settings, with individuals using prescription therapies, over-the-counter products, and self-directed care. Life sciences and consumer health teams can track prescriptions and sales, but lack visibility into how people manage symptoms, adhere to treatment, and respond over time.

Claims and clinical data show what happened. They don’t explain:

• How individuals manage conditions outside clinical settings
• How symptoms fluctuate between visits
• How over-the-counter products and consumer health behaviors influence care
• What drives adherence, switching, and treatment response

Questions Product Teams Are Asking About the Dermatology Experience

Teams across research, medical, and consumer health functions are trying to understand what drives behavior and ultimately outcomes:

• How do individuals manage dermatologic conditions in the real world?
• What drives adherence and switching across therapies?
• How do OTC products, skincare routines, and consumer health brands influence outcomes?
• How does symptom severity change over time?
• How do real-world treatment patterns differ from clinical assumptions?

A New Way to Understand the Patient Experience of Individuals with Dermatological Conditions

Evidation connects directly with individuals over time, capturing continuous, multimodal real-world data across behavior, experience, and outcomes. This enables:

• Longitudinal tracking of symptom severity and progression
• Insight into treatment behavior across prescription, OTC, and consumer health products
• Capture of care outside clinical settings, including telehealth and self-directed care
• Understanding how skincare routines and product usage influence outcomes
• A more complete understanding of treatment response in real-world settings

Data for a Better Understanding of Dermatological Conditions Through continuous, direct engagement with individuals, Evidation captures longitudinal, individual-level real-world data across symptoms, behavior, treatment experience, and clinical context, integrating patient-reported data, clinical records, digital measures, and patient-captured images of disease state.

Who Patients Are

• Age, sex, gender identity, race and ethnicity
• Income, education, employment, and household structure
• Insurance type, out-of-pocket costs, affordability perception
• Access barriers including transportation, food, and care access

What Patients Experience

• Itch, pain, irritation, and flare occurrence captured through patient-reported outcomes
• Condition severity and progression tracked over time
• Variability in symptoms outside clinical visits

What Patients Do

• Use of prescription and over-the-counter therapies
• Engagement with telehealth platforms, aesthetic treatments, and consumer health brands
• Skincare routines, product usage patterns, and self-directed treatment behaviors

What Visual Data Shows

• Patient-captured images of skin conditions over time
• Longitudinal tracking of disease severity, progression, and treatment response
• Objective assessment of visible outcomes beyond clinical observation

What Shapes Treatment Behavior

• Adherence, persistence, and switching patterns across therapies
• Treatment response across prescription and OTC products
• Preferences for care pathways, product types, and brands

Why Treatment Patterns Vary

• Differences in access, preferences, and care pathways
• Use of consumer and self-directed care
• Variation in symptom burden and treatment response

What Clinical Data Adds

• Diagnoses, comorbidities, and disease history from clinical records (EHR)
• Procedures, specialist visits, and treatment history
• Healthcare utilization patterns across clinical settings

Real-World Outcomes and Experience

• Symptom progression and control over time
• Impact on quality of life and daily functioning
• Treatment effectiveness in real-world settings