# Find and enroll the right participants faster with pre-qualified, real-world populations

Identify, pre-screen, and engage deeply characterized individuals to accelerate enrollment and improve study fit from the start.

### Start with an engaged, pre-qualified population

- Identify eligible participants through a direct, ongoing connection to engaged individuals
- Avoid cold-start recruitment and broad, untargeted outreach
- Reach individuals already familiar with research participation

### Enroll the right participants at the right moment

- Pre-screen participants using labels derived from real-world data
- Match individuals to study criteria before outreach
- Engage when behaviors or conditions indicate readiness to participate

### Improve retention and long-term study continuity

- Recruit participants accustomed to ongoing digital engagement
- Maintain communication and follow-up beyond initial enrollment
- Support higher consent, retention, and completion rates over time

## The Evidation Community: an ongoing connection to 5M people

*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement

**Conversion rate for “click to read” offers once offer is seen**

|          |         |
|----------|---------|
| **Scaled** |         |
| 1M+      | Members have participated in research |
| 97%      | of U.S. zip codes represented |
| **Characterized** |         |
| 1.3B+    | data points collected daily |
| 100+     | conditions represented |
| **Engaged**   |         |
| 90%      | average program engagement* |
| 89%      | average response to content seen in app** |

## How you improve recruitment speed and precision

Identify, pre-screen, and engage the right participants using deeply characterized populations and real-world data.

**Identify the right participants before outreach:** Identify eligible individuals using longitudinal health and behavioral context. Pre-screen against protocol inclusion and exclusion criteria before referral.

**Reach participants without site-based recruitment:** Engage deeply characterized populations directly, without relying on site networks or cold-start advertising models.

**Target and segment participants with precision:** Segment participants by condition, treatment history, demographics, geography, and digital measures to improve referral quality and study fit.

**Deliver pre-qualified referrals with clear reporting:** Provide participant referrals aligned to protocol criteria, along with sponsor-ready reporting on recruitment performance and engagement metrics.

## How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.

### Planning and design
- Set objectives and KP
- Identify best-fit segment for outreach
- Content creation to fit technical specifications for IRB submission

### Set up and launch
- Campaign setup
- Outreach to Evidation community
- Referral program, enabling members to share with friends and family

### Engage and optimize
- Regular touch points to discuss progress
- Pivots as needed to hit goals
- Optional follow-up to screeners

## See how we drive success for our customers:

Recruiting a highly specific group of migraine sufferers in days

Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics

170 individuals recruited from the Evidation community
Recruitment completed in 1 week

Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K individuals with asthma recruited from the Evidation Community
Recruitment completed in 1 week

Rapid enrollment of a representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K individuals enrolled into research program in 5 weeks
90%+ program engagement
1.5K of those participants recruited into real-world evidence study in 2 weeks

Developing more successful digital health programs with patient perspectives

Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114 insulin-dependent adults with T2D recruited from the Evidation community
Recruitment completed in 3 weeks

## Therapeutic experience

Autoimmune
 Cardiology
 Dermatology
 Mental Health
 Metabolic
 Neurology
 Respiratory
 Women's Health
 Vaccines and Infectious Diseases

Who we work with

Evidation partners include top biopharma companies, as well as consumer health companies, technology companies, non-profit organizations, and government agencies.