# Find and enroll the right participants faster with pre-qualified, real-world populations

Identify, pre-screen, and engage deeply characterized individuals to accelerate enrollment and improve study fit from the start.

### Start with an engaged, pre-qualified population

- Identify eligible participants through a direct, ongoing connection to engaged individuals
- Avoid cold-start recruitment and broad, untargeted outreach
- Reach individuals already familiar with research participation

### Enroll the right participants at the right moment

- Pre-screen participants using labels derived from real-world data
- Match individuals to study criteria before outreach
- Engage when behaviors or conditions indicate readiness to participate

### Improve retention and long-term study continuity

- Recruit participants accustomed to ongoing digital engagement
- Maintain communication and follow-up beyond initial enrollment
- Support higher consent, retention, and completion rates over time

## The Evidation Community: an ongoing connection to 5M people

*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement

**Conversion rate for “click to read” offers once offer is seen**

Scaled

1M+

- Members have participated in research
- 97% of U.S. zip codes represented

Characterized

1.3B+

- data points collected daily
- 100+ conditions represented

Engaged

90%

- average program engagement*
- 89% average response to content seen in app**

## How you improve recruitment speed and precision

Identify, pre-screen, and engage the right participants using deeply characterized populations and real-world data.

**Identify the right participants before outreach:** Identify eligible individuals using longitudinal health and behavioral context. Pre-screen against protocol inclusion and exclusion criteria before referral.

**Reach participants without site-based recruitment:** Engage deeply characterized populations directly, without relying on site networks or cold-start advertising models.

**Target and segment participants with precision:** Segment participants by condition, treatment history, demographics, geography, and digital measures to improve referral quality and study fit.

**Deliver pre-qualified referrals with clear reporting:** Provide participant referrals aligned to protocol criteria, along with sponsor-ready reporting on recruitment performance and engagement metrics.

## How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.

### Planning and design

- Set objectives and KP
- Identify best-fit segment for outreach
- Content creation to fit technical specifications for IRB submission

### Set up and launch

- Campaign setup
- Outreach to Evidation community
- Referral program, enabling members to share with friends and family

### Engage and optimize

- Regular touch points to discuss progress
- Pivots as needed to hit goals
- Optional follow up to screeners

## See how we drive success for our customers:

Recruiting a highly specific group of migraine sufferers in days

Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics

170

- individuals recruited from the Evidation community
- Recruitment completed in 1 week

Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K

- individuals with asthma recruited from the Evidation Community
- Recruitment completed in 1 week

Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K

- individuals enrolled into research program in 5 weeks
- 90%+ program engagement
- 1.5K of those participants recruited into real-world evidence study in 2 weeks

Developing more successful digital health programs with patient perspectives

Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114

- insulin-dependent adults with T2D recruited from the Evidation community
- Recruitment completed in 3 weeks

**Therapeutic experience**

**Autoimmune**

**Cardiology**

**Dermatology**

**Mental Health**

**Respiratory**

**Women's Health**

**Neurology**

**Vaccines and Infectious Diseases**

**Who we work with**

Evidation partners include top biopharma companies, as well as consumer health companies, technology companies, non-profit organizations, and government agencies.

****