Find and enroll the right participants faster with pre-qualified, real-world populations

Identify, pre-screen, and engage deeply characterized individuals to accelerate enrollment and improve study fit from the start.

Start with an engaged, pre-qualified population

• Identify eligible participants through a direct, ongoing connection to engaged individuals
• Avoid cold-start recruitment and broad, untargeted outreach
• Reach individuals already familiar with research participation

Enroll the right participants at the right moment

• Pre-screen participants using labels derived from real-world data
• Match individuals to study criteria before outreach
• Engage when behaviors or conditions indicate readiness to participate

Improve retention and long-term study continuity

• Recruit participants accustomed to ongoing digital engagement
• Maintain communication and follow-up beyond initial enrollment
• Support higher consent, retention, and completion rates over time

The Evidation Community: an ongoing connection to 5M people

*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement

Conversion rate for “click to read” offers once offer is seen

Scaled

1M+

Members have participated in research

97%

of U.S. zip codes represented

Characterized

1.3B+

data points collected daily

100+

conditions represented

Engaged

90%

average program engagement*

89%

average response to content seen in app**

How you improve recruitment speed and precision

Identify, pre-screen, and engage the right participants using deeply characterized populations and real-world data.

Identify the right participants before outreach: Identify eligible individuals using longitudinal health and behavioral context. Pre-screen against protocol inclusion and exclusion criteria before referral.

Reach participants without site-based recruitment: Engage deeply characterized populations directly, without relying on site networks or cold-start advertising models.

Target and segment participants with precision: Segment participants by condition, treatment history, demographics, geography, and digital measures to improve referral quality and study fit.

Deliver pre-qualified referrals with clear reporting: Provide participant referrals aligned to protocol criteria, along with sponsor-ready reporting on recruitment performance and engagement metrics.

Planning and design

• Set objectives and KP
• Identify best-fit segment for outreach
• Content creation to fit technical specifications for IRB submission

Set up and launch

• Campaign setup
• Outreach to Evidation community
• Referral program, enabling members to share with friends and family

Engage and optimize

• Regular touch points to discuss progress
• Pivots as needed to hit goals
• Optional follow up to screeners

See how we drive success for our customers:

Recruiting a highly specific group of migraine sufferers in days

Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics

170

individuals recruited from the Evidation community

Recruitment completed in

1 week

READ Link

Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K

individuals with asthma recruited from the Evidation Community

Recruitment completed in

1 week

READ Link

Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K

individuals enrolled into research program in 5 weeks

90%+

program engagement

1.5K

of those participants recruited into real-world evidence study in 2 weeks

READ Link

Developing more successful digital health programs with patient perspectives

Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114

insulin-dependent adults with T2D recruited from the Evidation community

Recruitment completed in

3 weeks

READ Link

Therapeutic experience

Who we work with

Evidation partners include top biopharma companies, as well as consumer health companies, technology companies, non-profit organizations, and government agencies.