# Patient INSIGHTS ## Get fast, decision-ready answers on patient behavior and treatment experience Engage directly with real-world populations to understand needs, perceptions, adherence, and outcomes in days, not months. ### **Validate decisions before committing resources** - Test concepts, endpoints, and messaging with target populations - Validate assumptions before committing larger budgets - Iterate quickly with recontactable populations to refine strategy ### **Understand what drives behavior and outcomes** - Connect symptoms, perceptions, and behavior to treatment experience - Identify factors shaping adherence, persistence, and decision-making - Capture outcomes beyond clinical endpoints in real-world settings ### Identify and prioritize the right populations - Define subgroups beyond demographics and claims - Compare behavior and outcomes across populations over time - Inform targeting, messaging, and commercial strategy ## The Evidation Community: an ongoing connection to 5M people \*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement \*\*Conversion rate for “click to read” offers once offer is seen Scaled - **1M+ Members** have participated in research - **97%** of U.S. zip codes represented Characterized - **1.3B+ data points** collected daily - **100+ conditions represented** Engaged - **90%** average program engagement\* - **89%** average response to content seen in app\*\* ## How you get fast, decision-ready answers Engage directly with real-world populations to understand needs, perceptions, and behavior in weeks, not months. **Rapid, decision-ready insight:** Get real-world answers through targeted engagement with deeply characterized populations. Deliver high-quality insights in weeks, enabling faster decisions than traditional market research. **Continuous, two-way connection:** Maintain a direct, ongoing connection with engaged populations. Recontact the same individuals to validate findings, refine questions, and track how responses change over time. **Multimodal context beyond surveys:** Combine survey responses with longitudinal behavioral, clinical, and device data to understand not just what people say, but how they behave and experience treatment in real-world settings. **Actionable deliverables:** Receive executive-ready reports and, where applicable, de-identified individual-level datasets to support deeper analysis and downstream decision-making. ## How it works Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful. ### Planning and design - Set objectives and KP - Identify best-fit segment for outreach - Content creation to fit technical specifications for IRB submission ### Set up and launch - Campaign setup - Outreach to Evidation community - Referral program, enabling members to share with friends and family ### Engage and optimize - Regular touch points to discuss progress - Pivots as needed to hit goals - Optional follow up to screeners Segmenting patients by real-world symptom control Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience. - **14K individuals** with asthma recruited from the Evidation Community - Recruitment completed in **1 week** [READ](/content/resources/asthma/index.html) Identifying and addressing gaps in the patient experience Myovant uncovered significant unmet needs among individuals with uterine fibroids (UF) in a direct-to-patient 4-month study with 350 women living with UF. - **92%** weekly survey completion - **85%** daily survey completion [READ](/content/resources/the-patient-perceived-burden-of-pain-in-uterine-fibroids-results-from-a-prospective-real-world-evidence-study/index.html) Members who suffer from migraines receive personal health feedback Evidation developed, and deployed, MigraineSmart, a symptom tracking health program that collects direct-from-participant data and provides educational content and personalized insights to participants, helping them better understand and manage their migraines. - **3K+** individuals participated in the MigraineSmart program - **48%** said that tracking helps them better understand symptom patterns and migraine triggers [READ](/content/resources/evidation-launches-migrainesmart-a-migraine-tracking-program-incorporating-wearable-data-on-the-evidation-app/index.html) Rapid enrollment of representative population in COVID-19 research Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States. - **100K** individuals enrolled into research program in **5 weeks** - **90%+** program engagement - **1.5K** of those participants recruited into real-world evidence study in **2 weeks** [READ](https://www.businesswire.com/news/home/20220816005623/en/Evidation-Enables-First-of-Its-Kind-Moderna-Study-to-Track-COVID-Vaccine-Response-in-Real-Life) Developing more successful digital health programs with patient perspectives Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D). - **114 insulin-dependent adults** with T2D recruited from the Evidation community - Recruitment completed in **3 weeks** [READ](/content/resources/patient-and-physician-perspectives-on-the-use-of-a-connected-ecosystem-for-diabetes-management-international-cross-sectional-observational-study/index.html)