Patient INSIGHTS

Get fast, decision-ready answers on patient behavior and treatment experience

Engage directly with real-world populations to understand needs, perceptions, adherence, and outcomes in days, not months.

Validate decisions before committing resources

• Test concepts, endpoints, and messaging with target populations
• Validate assumptions before committing larger budgets
• Iterate quickly with recontactable populations to refine strategy

Understand what drives behavior and outcomes

• Connect symptoms, perceptions, and behavior to treatment experience
• Identify factors shaping adherence, persistence, and decision-making
• Capture outcomes beyond clinical endpoints in real-world settings

Identify and prioritize the right populations

• Define subgroups beyond demographics and claims
• Compare behavior and outcomes across populations over time
• Inform targeting, messaging, and commercial strategy

The Evidation Community: an ongoing connection to 5M people

*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement

**Conversion rate for “click to read” offers once offer is seen

Scaled

• 1M+ Members have participated in research
• 97% of U.S. zip codes represented

Characterized

• 1.3B+ data points collected daily
• 100+ conditions represented

Engaged

• 90% average program engagement*
• 89% average response to content seen in app**

How you get fast, decision-ready answers

Engage directly with real-world populations to understand needs, perceptions, and behavior in weeks, not months.

Rapid, decision-ready insight: Get real-world answers through targeted engagement with deeply characterized populations. Deliver high-quality insights in weeks, enabling faster decisions than traditional market research.

Continuous, two-way connection: Maintain a direct, ongoing connection with engaged populations. Recontact the same individuals to validate findings, refine questions, and track how responses change over time.

Multimodal context beyond surveys: Combine survey responses with longitudinal behavioral, clinical, and device data to understand not just what people say, but how they behave and experience treatment in real-world settings.

Actionable deliverables: Receive executive-ready reports and, where applicable, de-identified individual-level datasets to support deeper analysis and downstream decision-making.

How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.

Planning and design

• Set objectives and KP
• Identify best-fit segment for outreach
• Content creation to fit technical specifications for IRB submission

Set up and launch

• Campaign setup
• Outreach to Evidation community
• Referral program, enabling members to share with friends and family

Engage and optimize

• Regular touch points to discuss progress
• Pivots as needed to hit goals
• Optional follow up to screeners

Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

• 14K individuals with asthma recruited from the Evidation Community
• Recruitment completed in 1 week

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Identifying and addressing gaps in the patient experience

Myovant uncovered significant unmet needs among individuals with uterine fibroids (UF) in a direct-to-patient 4-month study with 350 women living with UF.

• 92% weekly survey completion
• 85% daily survey completion

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Members who suffer from migraines receive personal health feedback

Evidation developed, and deployed, MigraineSmart, a symptom tracking health program that collects direct-from-participant data and provides educational content and personalized insights to participants, helping them better understand and manage their migraines.

• 3K+ individuals participated in the MigraineSmart program
• 48% said that tracking helps them better understand symptom patterns and migraine triggers

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Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

• 100K individuals enrolled into research program in 5 weeks
• 90%+ program engagement
• 1.5K of those participants recruited into real-world evidence study in 2 weeks

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Developing more successful digital health programs with patient perspectives

Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

• 114 insulin-dependent adults with T2D recruited from the Evidation community
• Recruitment completed in 3 weeks

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