# Patient INSIGHTS

## Get fast, decision-ready answers on patient behavior and treatment experience

Engage directly with real-world populations to understand needs, perceptions, adherence, and outcomes in days, not months.

### **Validate decisions before committing resources**

- Test concepts, endpoints, and messaging with target populations
- Validate assumptions before committing larger budgets
- Iterate quickly with recontactable populations to refine strategy

### **Understand what drives behavior and outcomes**

- Connect symptoms, perceptions, and behavior to treatment experience
- Identify factors shaping adherence, persistence, and decision-making
- Capture outcomes beyond clinical endpoints in real-world settings

### Identify and prioritize the right populations

- Define subgroups beyond demographics and claims
- Compare behavior and outcomes across populations over time
- Inform targeting, messaging, and commercial strategy

## The Evidation Community: an ongoing connection to 5M people

\*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement

\*\*Conversion rate for “click to read” offers once offer is seen

**Scaled**  
1M+  
Members have participated in research  
**97%**  
of U.S. zip codes represented  
**Characterized**  
1.3B+  
data points collected daily  
**100+**  
conditions represented  
**Engaged**  
90%  
average program engagement\*  
89%  
average response to content seen in app\*\*

## How you get fast, decision-ready answers

Engage directly with real-world populations to understand needs, perceptions, and behavior in weeks, not months.

**Rapid, decision-ready insight:** Get real-world answers through targeted engagement with deeply characterized populations. Deliver high-quality insights in weeks, enabling faster decisions than traditional market research.

**Continuous, two-way connection:** Maintain a direct, ongoing connection with engaged populations. Recontact the same individuals to validate findings, refine questions, and track how responses change over time.

**Multimodal context beyond surveys:** Combine survey responses with longitudinal behavioral, clinical, and device data to understand not just what people say, but how they behave and experience treatment in real-world settings.

**Actionable deliverables:** Receive executive-ready reports and, where applicable, de-identified individual-level datasets to support deeper analysis and downstream decision-making.

## How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.

### Planning and design

- Set objectives and KP
- Identify best-fit segment for outreach
- Content creation to fit technical specifications for IRB submission

### Set up and launch

- Campaign setup
- Outreach to Evidation community
- Referral program, enabling members to share with friends and family

### Engage and optimize

- Regular touch points to discuss progress
- Pivots as needed to hit goals
- Optional follow up to screeners

### Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K  
individuals with asthma recruited from the Evidation Community  
Recruitment completed in  
1 week

Identifying and addressing gaps in the patient experience

Myovant uncovered significant unmet needs among individuals with uterine fibroids (UF) in a direct-to-patient 4-month study with 350 women living with UF.

92%  
weekly survey completion  
85%  
daily survey completion

### Members who suffer from migraines receive personal health feedback

Evidation developed, and deployed, MigraineSmart, a symptom tracking health program that collects direct-from-participant data and provides educational content and personalized insights to participants, helping them better understand and manage their migraines.

3K+  
individuals participated in the MigraineSmart program  
48%  
said that tracking helps them better understand symptom patterns and migraine triggers

### Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K  
individuals enrolled into research program in 5 weeks  
90%+  
program engagement  
1.5K  
of those participants recruited into real-world evidence study in 2 weeks

### Developing more successful digital health programs with patient perspectives

Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114  
insulin-dependent adults with T2D recruited from the Evidation community  
Recruitment completed in 3 weeks

## Therapeutic experience

- Autoimmune
- Cardiology
- Dermatology
- Mental Health
- Metabolic
- Neurology
- Respiratory
- Women's Health
- Vaccines and Infectious Diseases

## Who we work with

Evidation partners include top biopharma companies, as well as consumer health companies, technology companies, non-profit organizations, and government agencies.