# Drive measurable behavior change and real-world outcomes

Use longitudinal health context to engage individuals at the right moment, increasing awareness, adherence, and sustained action.

### **Deliver relevant, personalized education**

- Deliver tailored education based on condition and real-world health context
- Provide timely, relevant information that supports decision-making
- Reinforce understanding through ongoing, personalized touchpoints

### **Sustain engagement in everyday life**

- Use longitudinal data to guide personalized nudges and outreach
- Adapt engagement based on behavior and response patterns
- Maintain continuous connection beyond one-time campaigns

### Drive measurable behavior change and action

- Increase screening, treatment initiation, and adherence
- Track engagement and behavior change across populations
- Optimize programs using real-world performance data

## The Evidation Community: an ongoing connection to 5M people

\*Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement

\*\*Conversion rate for “click to read” offers once offer is seen

Scaled

1M+
Members have participated in research

97%
of U.S. zip codes represented

Characterized

1.3B+
data points collected daily

100+
conditions represented

Engaged

90%
average program engagement\*

89%
average response to content seen in app\*\*

## How you personalize engagement and drive behavior change

Engage individuals at the right moment with tailored content, then measure awareness, engagement, and sustained action over time.

**Personalized engagement** delivers tailored education and nudges based on longitudinal health context, condition, and real-world behavior.

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**Customizable, evidence-based content** aligns messaging with real-world health experiences and program goals.

**Intelligent activation** engages the right individuals at the right moment based on condition, readiness, and observed health patterns.

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**Measurable program impact** tracks awareness, initiation, decisions, and sustained behavior change over time.

## How it works

Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful.

### Planning and design

- Set objectives and KP
- Identify best-fit segment for outreach
- Content creation to fit technical specifications for IRB submission

### Set up and launch

- Campaign setup
- Outreach to Evidation community
- Referral program, enabling members to share with friends and family

### Engage and optimize

- Regular touch points to discuss progress
- Pivots as needed to hit goals
- Optional follow-up to screeners

## See how we drive success for our customers:

Recruiting a highly specific group of migraine sufferers in days

Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics.

170
individuals recruited from the Evidation community

Recruitment completed in

1 week

Segmenting patients by real-world symptom control

Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience.

14K
individuals with asthma recruited from the Evidation Community

Recruitment completed in

1 week

Rapid enrollment of representative population in COVID-19 research

Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States.

100K
individuals enrolled into research program in 5 weeks

90%+
program engagement

1.5K
of those participants recruited into real-world evidence study in 2 weeks

Developing more successful digital health programs with patient perspectives

Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D).

114
insulin-dependent adults with T2D recruited from the Evidation community

Recruitment completed in

3 weeks