# Drive measurable behavior change and real-world outcomes Use longitudinal health context to engage individuals at the right moment, increasing awareness, adherence, and sustained action. ### **Deliver relevant, personalized education** - Deliver tailored education based on condition and real-world health context - Provide timely, relevant information that supports decision-making - Reinforce understanding through ongoing, personalized touchpoints ### **Sustain engagement in everyday life** - Use longitudinal data to guide personalized nudges and outreach - Adapt engagement based on behavior and response patterns - Maintain continuous connection beyond one-time campaigns ### Drive measurable behavior change and action - Increase screening, treatment initiation, and adherence - Track engagement and behavior change across populations - Optimize programs using real-world performance data ## The Evidation Community: an ongoing connection to 5M people *Varies by population, protocol, and length of program; many of our recent programs have seen 90%+ engagement **Conversion rate for “click to read” offers once offer is seen* Scaled 1M+ Members have participated in research 97% of U.S. zip codes represented Characterized 1.3B+ data points collected daily 100+ conditions represented Engaged 90% average program engagement* 89% average response to content seen in app** ## How you personalize engagement and drive behavior change Engage individuals at the right moment with tailored content, then measure awareness, engagement, and sustained action over time. **Personalized engagement** delivers tailored education and nudges based on longitudinal health context, condition, and real-world behavior. .png) **Customizable, evidence-based content** aligns messaging with real-world health experiences and program goals. **Intelligent activation** engages the right individuals at the right moment based on condition, readiness, and observed health patterns. .png) **Measurable program impact** tracks awareness, initiation, decisions, and sustained behavior change over time. ## How it works Evidation is there at every step of the campaign process to ensure recruitment efforts are compliant, transparent, and successful. ### Planning and design - Set objectives and KP - Identify best-fit segment for outreach - Content creation to fit technical specifications for IRB submission ### Set up and launch - Campaign setup - Outreach to Evidation community - Referral program, enabling members to share with friends and family ### Engage and optimize - Regular touch points to discuss progress - Pivots as needed to hit goals - Optional follow up to screeners ## See how we drive success for our customers: Recruiting a highly specific group of migraine sufferers in days Evidation worked with a digital health company to meet complex inclusion and exclusion criteria related to chronic migraine episode frequency and other key characteristics 170 individuals recruited from the Evidation community Recruitment completed in 1 week [READ](/content/resources/asthma/index.html) Segmenting patients by real-world symptom control Evidation partnered with a leading pharmaceutical company to understand the asthma patient journey and management experience. 14K individuals with asthma recruited from the Evidation Community Recruitment completed in 1 week [READ](/content/resources/asthma/index.html) Rapid enrollment of representative population in COVID-19 research Evidation partnered with a leading pharmaceutical company to build a patient engagement program focused on COVID-19 that engages a representative population across the United States. 100K individuals enrolled into research program in 5 weeks 90%+ program engagement 1.5K of those participants recruited into real-world evidence study in 2 weeks [READ](https://www.businesswire.com/news/home/20220816005623/en/Evidation-Enables-First-of-Its-Kind-Moderna-Study-to-Track-COVID-Vaccine-Response-in-Real-Life) Developing more successful digital health programs with patient perspectives Evidation partnered with Sanofi to get data-driven insights to prioritize program features and future development of a connected ecosystem for managing type 2 diabetes (T2D). 114 insulin-dependent adults with T2D recruited from the Evidation community Recruitment completed in 3 weeks [READ](/content/resources/patient-and-physician-perspectives-on-the-use-of-a-connected-ecosystem-for-diabetes-management-international-cross-sectional-observational-study/index.html)